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Wisconsin’s branding blunder
As a friend and colleague of mine pointed out in her blog recently (http://blog.stratcommunications.com/?p=405) apparently, the state of Wisconsin recently put the use of their shiny, new $50,000+ logo...
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Married to ideas
This post is a follow up to a previous post on branding. Our organization went through a re-branding process not long ago. We created a new logo and a new look for the corporation. No slogan though –...
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Computers are Racist…apparently
Mashable just posted a follow up article on the racist HP computers. After watching the YouTube video that spawned all of this discussion, and reading HP’s comments, here’s what I think: HP’s blog post...
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More on Content Marketing – from Gary Vaynerchuk
A follow up about content marketing from Gary Vaynerchuk – he answers a few common questions about the subject. Filed under: branding, marketing, Social Media Tagged: content marketing, gary...
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Every business should know…
…what it is that makes you/your company different from everyone else. Why should someone choose your product/service? What makes you different from your competitors? If there’s nothing differentiating...
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JC Penney’s New Pricing Model – Yay or Nay?
This recent conversation with Christina has given me fodder for a new (and much needed) post. It is referencing the new pricing strategy that JC Penney is taking in their retail stores. Goodbye to...
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Positioning and ‘Best Of’ Categories
Volume One, a local arts and culture publication, is coming out with their next ‘Best Of’ voting where local residents vote on their favorite restaurants, events, community development projects, etc....
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